Brazil’s global pop star Anitta has once again redefined what a live music event can mean for her fans with an exciting and groundbreaking announcement: for the first time in the history of her hugely successful Ensaios da Anitta series, one of the shows will be broadcast live with exclusive access not only to the performance itself but also to the backstage communication between the artist and her team.
Scheduled to take place on February 8, 2026, at the Mercado Livre Arena Pacaembu in São Paulo, this will be the final headline show of the 2026 Ensaios da Anitta tour. With tickets already sold out for this date and legions of fans across Brazil and beyond scrambling to secure seats at earlier stops, Anitta and her partners have delivered a phenomenal new live-streaming experience for those who cannot attend in person.
Unlike a standard concert broadcast, the livestream will offer viewers at home something remarkably immersive and intimate: the ability to hear talkback—the internal audio feed that captures Anitta’s real-time communication with her production team, dancers, and technical crew as the show unfolds. This feature effectively opens a window into the control room and rehearsal floor as much as it does the performance stage, granting audiences an unprecedented perspective on the creative and logistical energy that propels one of Brazil’s most dynamic live shows.
What Is Ensaios da Anitta? Context and Legacy
To understand the significance of this livestream, it’s important to look at what Ensaios da Anitta represents. Originating in 2019 and growing into one of Brazil’s most beloved pre-Carnival concert series, the Ensaios events have become a cultural phenomenon across the country. They draw tens of thousands of fans in each city they visit, merging high-energy performances with festival-style production values.
The Ensaios da Anitta tour is more than a set of concerts, it’s a celebration of Brazil’s musical diversity, carnival spirit, and Anitta’s own vast catalog of hits that range from funk and pop to reggaeton and axé. For many fans, it’s a chance to experience her biggest songs live, to see unique fashion and stage designs, and to immerse themselves in a shared spectacle that blends performance art and revelry.
In 2026, the Ensaios tour returns with the creative theme “Cosmos,” a visual and musical concept drawing on celestial imagery and astrological symbolism. This imaginative layer frames the shows not just as concerts but as narrative experiences, with elaborate production design intended to transport audiences into a universe defined by stars, constellations, and aesthetic worlds inspired by the zodiac.
A New Frontier: Live Streaming With Talkback Audio
While livestreams of concerts are now common worldwide, the inclusion of talkback audio elevates this broadcast into uncharted territory for large scale music events, particularly in Latin America. In behind the scenes or “venue cam” streams, audiences sometimes get to see what is happening backstage in simple, visual ways, but rarely has a performance allowed fans into the actual technical conversations that take place during a live show.
The talkback function works via a dedicated microphone channel that connects directly to the artist’s communication headset. It lets viewers hear everything Anitta says to her assistants, stage managers, lighting directors, and dancers as she navigates the flow of the concert, from cueing visual effects and backing tracks to coordinating on stage choreography and even making spontaneous decisions in reaction to the crowd’s energy.
This behind the scenes audio feed has become something of a fan favorite over the years, largely due to its occasional appearance in documentary footage and social media snippets released by Anitta’s team. Fans have grown curious about the real time process behind her performances, and now that curiosity will be satisfied on an unprecedented scale.
In her own words, Anitta has said that the intention behind offering such an intimate audio experience is not just to broadcast a concert, but to bring her fans inside the event itself, allowing them to feel as though they are part of the production and creative process alongside her. This marks one more example of her evolving relationship with fans, where transparency and interactivity are central components.
The Role of Mercado Pago and Mercado Play
Integral to the livestream experience is the involvement of Mercado Pago and its streaming platform, Mercado Play. As official sponsors and partners for the broadcast, these companies are providing the technology and distribution necessary to make the event accessible to anyone with a device and an internet connection.
Mercado Play’s platform is available via web browsers, mobile apps, and smart TV interfaces, meaning fans can tune in from nearly anywhere. Best of all, according to organizers, the stream will be completely free of charge, a strategic choice that underscores Anitta’s desire to democratize access to her art and its communal, celebratory spirit.
This partnership also reflects the increasing integration of music, technology, and digital commerce. Mercado Pago, a fintech giant in Brazil, has expanded far beyond payment solutions into content collaboration and audience engagement. Their involvement in the Ensaios da Anitta livestream represents a melding of entertainment and digital brand ecosystems, positioning them at the forefront of live music innovation in the region.
What This Means for Fans and the Future of Concerts
For Anitta’s fanbase, affectionately known as “Anitters”, this livestream experience will likely become a benchmark for interactive concert broadcasts. Not only does it give fans unable to travel to São Paulo a chance to experience the final Ensaios event in real time, but it also offers the kind of access that makes them active participants in the creation and execution of a major live show.
Listeners will hear the spontaneity of live performance management, including the split second decisions, the problem solving under high pressure, and the playful, sometimes tender interactions between Anitta and her team. This can foster a sense of intimacy and connection that traditional broadcasts rarely provide.
Beyond Anitta, this model could set a precedent in the global music industry. With audiences increasingly craving immersive, personalized experiences, as evidenced by the meteoric rise of social media concert clips, virtual events, and interactive streaming, providing behind the scenes access could become a new standard in large scale concert production.
How to Watch and What to Expect
For those planning to tune in, the broadcast will begin at 4:00 p.m. Brasília time on February 8, 2026. Fans should access the stream through the Mercado Play platform via the Mercado Pago or Mercado Livre apps, or through dedicated smart TV applications.
The broadcast promises not just the live concert viewing, but also immersive backstage moments that will deepen fans’ appreciation for the artistry, coordination, and creative spontaneity behind one of Brazil’s largest contemporary music spectacles.
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