In 2025, global music fans streamed more Brazilian music than ever before. Among all the artists from Brazil, Anitta stood out as the most listened Brazilian artist outside her home country in Spotify Wrapped 2025, marking a pivotal moment for her international influence and the presence of Brazilian music on the world stage. News outlets and music platforms have highlighted this achievement as one of the defining stories of this yearâs Wrapped.
Spotify Wrapped is the annual roundup where the streaming platform shows what songs and artists defined listening habits over the past year. It reflects billions of plays from millions of listeners around the world. While stars like Bad Bunny led global charts overall, Anittaâs achievements were historic for a Brazilian artist living and working inside Brazil.
According to reports, Anitta was the most streamed Brazilian artist outside Brazil in 2025. She reached this position by surpassing one billion international streams, a number that demonstrates how deeply her music resonated with listeners in many countries. This reflects the cumulative listening data from Spotify users across continents, not only in Latin America but in North America, Europe, and beyond.
That one billion figure is not just a rounding error or a small uptick. It represents a massive global reach for a non-English artist from Brazil and highlights how streaming platforms like Spotify continue to open doors for artists whose sounds originate outside the traditional English pop market.
How Anitta Built Her Worldwide Audience
Anitta did not become a global streaming sensation overnight. Her rise has been gradual and strategic, blending Brazilian rhythms, Latin influences, and cross-border collaborations that resonate with international audiences.
In 2025, part of that success came from collaboration with global stars. Her song âSĂŁo Pauloâ with The Weeknd was a key driver of her international streaming numbers earlier in the year, helping the track chart in the United States, Canada, and the United Kingdom. That placement made it one of the highest-charting Brazilian pop songs ever on major Western markets.
Beyond just one song, Anitta continued to benefit from her catalog of hits that have become staples on global playlists. Tracks like âDowntown,â her collaboration with J Balvin, and earlier singles such as âEnvolverâ have remained popular worldwide. âEnvolverâ previously became one of the most streamed Brazilian songs on Spotify and even reached high positions in global charts in prior years.
Collaboration has been a core part of her strategy. Working with internationally known artists puts her music in spaces where listeners might discover her for the first time. Those listeners then stream her other songs, adding to her global totals and boosting her Wrapped numbers.
What This Means for Brazilian Music
Anittaâs performance in the 2025 Spotify Wrapped is more than just a personal success story. It is also a snapshot of how Brazilian music has grown in global relevance.
Brazilian genres like funk, pop, and Latin music influences are increasingly part of international playlists. This is not just a trend but a structural shift driven by streaming services that do not limit listening based on geographic borders. Artists from non-English speaking countries now have access to billions of potential fans through algorithm-driven recommendations and global playlists.
Her milestone highlights a historical moment for Brazilian artists in general. It shows that music rooted in Brazilian culture can reach audiences around the world on its own terms. Spotify data from the broader music industry also shows dramatic growth in how often Brazilian artists are discovering new audiences on streaming platforms.
Even though she did not top Spotifyâs global overall list for 2025 â a position held by Bad Bunny with nearly 20 billion global streams â Anittaâs success is meaningful in context. It places her among the most influential Brazilian artists in history when it comes to international streaming.
Her journey reflects years of building a presence far beyond Brazilâs borders. Earlier in her career, she became the first Brazilian artist to reach number one globally on Spotify with the song âEnvolver,â paving the way for future achievements and showing that a Brazilian artist could compete with the biggest acts on the platform.
The Spotify Wrapped 2025 results are a landmark. They show that artists from outside the traditional English pop world can not only reach global audiences but can also define trends in international streaming culture. For Anitta, this cements her status as a global artist whose music crosses language and cultural borders.
Her achievement as the most listened Brazilian artist outside Brazil in 2025 is more than a statistic. It is a sign of how global listening habits are changing, how Brazilian music continues to grow in influence, and how one artistâs work can connect with millions across the world.
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