From Rio to the Forbes List
Anitta, born Larissa de Macedo Machado on March 30, 1993, in Rio de Janeiro, Brazil, has evolved from a local funk carioca sensation to an international pop icon. As of 2025, her estimated net worth ranges between $40 million and $50 million, with some sources suggesting it could be as high as $100 million, depending on the valuation of her diverse business ventures and assets
How Rich Is Anitta?
While traditional outlets like Celebrity Net Worth stick to the lower end, Brazilian business sources argue that number doesn’t reflect her full portfolio: brand deals, real estate, equity stakes, streaming royalties, and even boardroom roles.
Music Career and Global Recognition
Anitta’s big break came in 2013 with “Show das Poderosas,” a single that dominate Brazilian radio and redefined what mainstream pop could sound like in Brazil. Her blend of funk carioca with choreography and pop polish instantly set her apart. That song turned her into a household name almost overnight.
Since then, she’s released several albums that showcase her evolution, both musically and professionally. Bang (2015) leaned into sleek pop visuals and hooks. Kisses (2019), a trilingual audiovisual project, felt like a formal announcement of her global ambitions. And Versions of Me (2022) made that ambition real. Its hit single “Envolver” became a global sensation, and for a moment, Anitta was the most streamed artist on Spotify worldwide — the first Brazilian artist ever to hit No. 1 on the platform’s global chart.
She’s collaborated with some of the biggest names in music — Madonna, Cardi B, J Balvin, Maluma, and more. These weren’t just one-off features, either. They were carefully selected partnerships that introduced her to new audiences, especially in the U.S. and Latin America.
Business Moves: Anitta as CEO
Anitta isn’t just a singer climbing the charts. She’s been quietly building a business empire, and it started years ago when she launched her own management company, Rodamoinho Records. Most artists at that stage of their career are still learning how to navigate contracts and managers. She took control early and set herself up to make decisions on her own terms.
Over the years, she’s become one of Brazil’s most in-demand brand partners. Companies like Coca-Cola, Beats by Dre, Samsung, Adidas, Puma, and Skol Beats have all signed her on. Anitta gets involved in the creative direction and makes sure the campaigns reflect her voice and image.
When she joined Nubank as a global ambassador and board member, it was a surprise to many. Most celebrities take on ambassador roles as figureheads. Anitta actually participates in the company’s strategy meetings, especially when it comes to innovation and social responsibility.
Then there’s her fragrance line, Puzzy by Anitta, which she launched with the pharmaceutical company Cimed. The name stirred up some controversy, but Anitta leaned into it. She knew it would start conversations, and it worked.
Real Estate and Jet-Set Life
In Rio de Janeiro, she owns a spacious mansion in Barra da Tijuca, one of the city’s wealthiest neighborhoods. The house covers around 1,200 square meters and is reportedly worth over R$11 million. It’s where she spends time when she’s in Brazil, surrounded by family and close friends.
She also has a place in Miami, a waterfront apartment valued at about R$7.9 million. It’s more than just a vacation spot. With her growing presence in the United States, it works as a second home base where she can be close to work.
One of her most personal purchases was a beachfront apartment for her mother. The property sits in Rio and cost around R$3 million. It was one of the first things she did when she made it.
Multiple Income Streams
Unlike many artists who rely heavily on touring, Anitta has diversified her revenue in a way that few in her genre manage.
On streaming platforms alone, she pulls in serious money. With over 18 million monthly listeners on Spotify (not counting Apple Music, YouTube, and other platforms), estimates suggest she earns close to R$3 million monthly from royalties.
She typically charges around R$400,000 per performance, and her 2025 “Ensaios da Anitta” tour sold more than 100,000 tickets in just one day. These are numbers on par with some of the biggest international acts.
Then there’s social media. With over 95 million combined followers across Instagram, TikTok, and Twitter/X, she earns from endorsements, brand collaborations, and sponsored posts.
So What’s Her Real Net Worth?
Most English-language outlets like Celebrity Net Worth stick to an estimate of around $40 million. But Brazilian business reports paint a bigger picture — factoring in her corporate roles, endorsements, and investments, they suggest her net worth could be closer to $100 million.
The truth likely lies somewhere in between. But one thing’s certain: Anitta isn’t just a pop star cashing in on temporary fame. She’s built a business that looks sustainable, diversified, and global.
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