On November 5, 2025, the Museum of Tomorrow in Rio de Janeiro became the center of global attention as it hosted the Earthshot Prize for the very first time in Latin America. The futuristic venue, overlooking Guanabara Bay, received an audience that blended royalty, scientists, artists, and environmental advocates. Among the stars of the night was Brazilian singer Anitta, who performed during the ceremony attended by Prince William, the creator of the Earthshot Prize. The event was a mix of glamour, innovation, and activism, turning Rio into a symbol of how culture and sustainability can share the same spotlight. For Brazil, hosting such a prestigious event marked a moment of pride and global visibility, while for Anitta it was a new step in her journey of using fame to amplify important causes.
The Earthshot Prize was founded in 2020 by Prince William and The Royal Foundation as a way to support creative solutions to the planet’s biggest environmental challenges. Each year, five winners receive £1 million each to expand their projects in areas like nature restoration, clean air, waste reduction, and ocean protection. The 2025 edition brought the awards to Brazil in recognition of the country’s crucial role in preserving the Amazon rainforest and its growing community of environmental innovators. The decision to hold the event in Rio, one of the most vibrant and ecologically diverse cities in the world, carried a clear message: the future of the planet depends on the cooperation between technology, science, and cultural influence.
When the night of the ceremony arrived, the Museum of Tomorrow was transformed into a dazzling scene of lights, performances, and emotional speeches. Anitta opened the musical portion of the evening with a medley that celebrated Brazilian identity, performing hits like “Girl From Rio” and a new arrangement of “Mas Que Nada.” Later, she joined Gilberto Gil in a touching rendition of “Garota de Ipanema,” a duet that bridged generations of Brazilian music and received a standing ovation from the audience. Her presence, alongside international artists such as Shawn Mendes, Kylie Minogue, and Seu Jorge, gave the event a distinct Brazilian flavor that balanced global sophistication with local culture.
Anitta’s look was another highlight of the evening. She walked the green carpet wearing a vintage sheer Dior gown from the early 2000s, which became one of the most talked-about moments on social media. The outfit combined elegance with the confidence that has long defined her public image. Critics from fashion magazines described it as a bold yet sophisticated choice, aligning perfectly with the futuristic tone of the night. While her performance brought warmth and rhythm to the stage, her presence also represented Brazil’s creative spirit and the idea that pop culture can play an active role in social change.
Social media exploded with reactions after the ceremony. Videos of Anitta performing in front of Prince William went viral, and news outlets across Brazil published analyses of what the event meant for the country’s image abroad. Many observers praised how the Earthshot Prize managed to highlight Brazil’s environmental challenges while also celebrating its cultural richness. The symbolism of having a Brazilian artist open a global sustainability ceremony in her own city resonated deeply with audiences at home. It represented a balance between entertainment and ethics, between glamour and global awareness.
In the days following the event, the press around the world echoed the message that the evening in Rio was not just another awards show but a turning point in the conversation about the environment. The combination of royalty, music, and activism turned the Earthshot Prize into something more than a philanthropic initiative, it became a statement about the future of global cooperation. For Anitta, it was yet another reminder of how far she has come from her beginnings in Rio’s funk scene to the global stage. Her ability to bring visibility to Brazilian voices in spaces like this reinforces her position as one of the most influential Latin artists of her generation.
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