Anitta took a bold step into the international Latin music market with her 2020 single “Tócame”, featuring Arcángel and De La Ghetto. Released on July 10, 2020, this Spanish-language track marked the beginning of her partnership with Warner Records US, and came with a creatively filmed, quarantine-style music video that quickly made waves online.
“Tócame,” which means “Touch Me” in Spanish, is a sensual reggaeton song that blends Anitta’s Brazilian style with the urban sound of Puerto Rican reggaeton. The lyrics play on flirtation and desire, with each artist delivering verses filled with attitude and confidence. The song’s beat—produced by Grammy-winning hitmakers Ryan Tedder, Andrés Torres, and Mauricio Rengifo—is infectious and dancefloor-ready.
One of the most interesting aspects of “Tócame” is how the music video was filmed. Due to the COVID-19 pandemic, Anitta and her team had to find new ways to shoot without breaking quarantine rules.
- Director: Giovanni Bianco (known for “Bang” and working with Madonna)
- Filming method: Entirely shot with drones to avoid direct contact with the cast and crew
- Location: Anitta was filmed at her home in Rio de Janeiro; the video also features projections onto buildings in Rio and São Paulo
The video reflects the reality of isolation, showing people dancing from balconies and rooftops. Anitta appears in several sensual scenes, including a poolside sequence with her then-boyfriend Gui Araújo, adding a personal touch to the visuals.
“Tócame” was the first single from Anitta’s international project under Warner, marking a significant step in her career. The release was carefully timed and promoted with building projections and social media buzz in both Brazil and Latin America.
Anitta aimed the track at her growing Spanish-speaking fanbase, especially in countries like Mexico, Colombia, and the United States, where reggaeton dominates the charts.
Chart Highlights:
- #1 on Mexico’s Español Airplay
- Top 10 on Billboard’s Latin Digital Song Sales (USA)
- Top 20 in Colombia on both National Report and Monitor Latino charts
- Peaked at #94 in Portugal
- Certified Platinum in Brazil by Pro-Música Brasil
Even with strict travel restrictions, Anitta found a way to promote the song:
- She performed “Tócame” on Altas Horas (TV Globo) just one day after the release.
- On August 21, 2020, she brought the track to U.S. audiences via The Late Late Show with James Corden, performing remotely and adding international weight to the single’s rollout.
The track also received praise from major media outlets. Time Magazine listed it in their “Best Songs of the Week” roundup, praising the creative drone-filming concept and the way Anitta leaned into the DIY aesthetic while still looking like a superstar.
Beyond its artistic and technical achievements, Tócame also showcased Anitta’s ability to bridge cultures and languages, uniting Brazilian funk and Latin reggaeton in a way that feels natural and fresh. This release reaffirmed her status as a global trailblazer who isn’t afraid to take risks and experiment, all while keeping her music irresistibly catchy and danceable. As Anitta continues to expand her reach, Tócame remains a shining example of how innovation and passion can transform challenges into unforgettable art.
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