“Loka” is the 2017 collaboration that brought together Brazil’s sertanejo duo Simone & Simaria and pop star Anitta. The single became a commercial powerhouse in Brazil, flooded radio and streaming playlists, and its video helped turn the track into one of the most talked about Brazilian pop moments of that year.
The song was released as a single on January 6, 2017 through Universal Music. The timing mattered. Simone & Simaria were already major players in the sertanejo scene and Anitta was expanding her reach beyond funk and pop into broader national fame. The collaboration was a smart crossover move that connected sertanejo audiences with a younger pop-oriented crowd.
The arrangement focuses on a simple, memorable chorus that repeats the title word loka, which functions as the emotional and musical anchor of the track. The production favors clarity and vocal prominence so that the three singers can trade lines and harmonies without losing the song’s driving pulse. The song credits include writers associated with Simone & Simaria as well as outside collaborators. Production choices mix sertanejo rhythms and melodies with radio-friendly pop hooks.
“Loka” centers on a voice of female self assertion. In Portuguese the repeated term loka literally translates to crazy, yet in the song the word is reclaimed and used as a statement of refusal. The narrator rejects a bad lover and refuses to be diminished. That blunt, unapologetic posture combined with singalong phrasing made the chorus easy to adopt as a party phrase and a radio earworm. English translations and lyric posts across streaming platforms helped non Portuguese speakers understand the message and spread the song beyond strictly Brazilian audiences.
Instead of a linear story about heartbreak, the clip opts for images of confidence and collective strength, which mirrors the song’s theme of refusal and self ownership. Behind the scenes footage and making of clips were shared after release, giving fans a look at the shoot and how the trio worked together in front of the camera.
The video’s use of lighting, close ups, and coordinated wardrobe creates a sense of unity between Simone & Simaria and Anitta. Directors and stylists kept the camera movements purposeful, favoring medium and tight shots that emphasize facial expressions and vocal delivery. The costuming mixes country inspired elements with modern pop glamour. This visual blend helped the video feel accessible to both sertanejo fans and mainstream pop viewers, which was essential for the crossover success the release sought.
The artists promoted “Loka” with TV appearances and live performances. The song was included in festival sets and televised medleys, giving it repeated exposure in different performance contexts. That live life helped the single avoid the short shelf life many tracks face, because festival and TV performances reintroduced the chorus to audiences who may have missed the initial release window. Clips of live versions and special performances circulated online and extended the track’s relevance.
For Simone & Simaria, the collaboration gave them extra exposure among younger, urban listeners. For Anitta, the feature reinforced her versatility and willingness to cross genre boundaries. The song demonstrated how well producers and artists could bring together distinct fan bases without diluting either identity.
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