By the time Anitta released the music video for âCravo e Canelaâ in May 2016, she had already proven her range visually, musically, and emotionally. Coming off the pop fantasy of âBangâ and the candy-coated drama of âEssa Mina Ă© Louca,â she pivoted again with a video that felt slower, darker, and more internal. âCravo e Canela,â with Vitin from the reggae-rock band Onze:20, isnât trying to make a big splash. It just stays with you.
Directed by Bruno Ilogti, who had by then become a recurring collaborator in Anittaâs videography, the âCravo e Canelaâ video takes place almost entirely inside a car. Inside, Anitta sings with a calm intensity, her body language speaking volumes despite her seated position.
Itâs surprising how much feeling the video gets across without ever leaving the inside of the car. Thereâs no dancing, no big sets or costume changes. But it never feels boring. The emotion comes from Anittaâher hands, her eyes, the way she moves just a little. Itâs all really subtle, but it works.
Anitta is known for her choreography. From âShow das Poderosasâ to âBangâ to later videos like âEnvolver,â sheâs consistently made dance a central part of her visual identity. Here, her body is still.
âCravo e Canela,â which translates to âClove and Cinnamon,â is a love song wrapped in metaphor. The lyrics are sensual without being explicit, suggestive without being vulgar.
Vitin brings a mellow vibe to the song. His slightly rough, steady voice plays nicely off Anittaâs softer, more airy vocals. He only shows up quickly in the video, but even with that brief moment, you can feel he’s a perfect match.
It also underscores something important about her artistry: sheâs not afraid to pause. Not every release has to be a viral hit or a choreography challenge. Sometimes, less really is more.
In a world where pop often prioritizes speed, shock, and spectacle, Anitta took a moment to slow down. And in doing so, she gave us one of her most emotionally honest visuals to date.
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