When Anitta released the music video for Paradinha in 2017, she wasn’t just dropping another summer single. Up until that point, the Brazilian superstar had already taken over the charts in her home country, but Paradinha marked the moment she stepped into the international spotlight. It was her first solo release entirely in Spanish, and it came with a music video that was bold, vibrant, and full of energy. Looking back, it’s easy to see how this video became one of the most important milestones in her career.
Anitta and director Bruno Ilogti chose to shoot in real places around NYC. From a laundromat in Brooklyn to a subway platform, a supermarket aisle, and a small corner deli, every location felt grounded in the everyday reality of city life.
At the time, most of her songs were in Portuguese, and while she had an enormous following in Brazil, she knew that branching into Spanish-language music could open up a much larger audience across Latin America and beyond. The release of Paradinha proved that she could do it with style. The song climbed the charts in several countries and introduced her to millions of new fans.
It’s worth noting that Paradinha came out during a time when many Latin American artists were starting to break into the mainstream U.S. and global markets. Anitta wasn’t riding that wave — she was helping to shape it. Her success with this video paved the way for future collaborations with artists like J Balvin, Maluma, Cardi B, and Madonna.
Today, Paradinha remains one of Anitta’s most beloved music videos. It’s often cited by fans as the moment they first discovered her, especially outside of Brazil. The song itself still sounds fresh, and the video continues to get love on YouTube and social media years after its release.
The fashion, the visuals, the song itself – all of it helped position her as someone who could stand next to the biggest names in Latin pop. And she did it without compromising who she was.
The rhythm is infectious, the visuals are colorful, and Anitta’s charisma jumps off the screen in every frame. Whether you’re a longtime fan or just now getting into her music, Paradinha is essential viewing.
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