The Song That Took Over the World
Brazilian superstar Anitta made history with her sensual, globally viral track Envolver. When it was released in November 2021, this reggaeton-driven hit quickly became a cultural moment. Moreover, the beat, the choreography, and the vibe all came together in a way that took over TikTok, YouTube, and basically the entire internet.
Whether you’ve been following Anitta for years or just heard of her from this track, the Envolver video is one of those must-watch moments that define an artist’s rise.
Why Envolver Went Viral
The video starts off simple—just Anitta and a dance partner in a white room—but that’s part of the magic. There are no flashy effects or crazy locations. All the focus is on her performance, and she completely owns it.
The choreography, especially the floor move, is what really caught everyone’s attention. That one moment turned into the #EnvolverChallenge, and people all over the world were trying to copy it. It felt like everywhere you looked, someone was doing the Anitta drop.
What really makes the video work is how confident and in control she is. You can tell every movement was carefully thought out.
A Record-Breaking Moment
Envolver didn’t just go viral for a few weeks and fade away. It made Anitta the first solo Latin American artist to hit No. 1 on the Spotify Global chart. That’s a major milestone, not just for her but for Latin music as a whole.
The music video played a big part in that. People became curious. They started watching and sharing the video everywhere. This helped the song break language and cultural barriers—something not many artists manage to do.
Directed by Anitta Herself
One of the coolest things about this video is that Anitta directed it herself. From the lighting to the camera angles and the choreography, she had full creative control.
It’s rare to see a pop artist take on that much responsibility for their own visuals, and it definitely paid off here.
What It Meant for Her Career
The smash hit marked a major turning point for Anitta. It’s the song that took her from being a star in Brazil to being a force on the global stage. After this video dropped, everything changed. She got invited to perform at huge events like Coachella, landed international brand deals, and collaborated with artists from all over the world.
It’s one of those songs and videos that don’t just go viral—they open doors.
El Paso de Anitta
One of the most iconic moments in the Envolver music video is El Paso de Anitta, a bold and sensual dance move that instantly captured fans’ attention. This signature floor move became a viral sensation on TikTok and other social media platforms, inspiring countless fans and influencers to try their own versions. Beyond just a dance step, El Paso de Anitta perfectly showcases her confidence and style, making it a key part of why the video became such a global phenomenon.
Final Thoughts
Envolver isn’t just a music video; it represents a defining moment in Anitta’s career. At this stage, Anitta demonstrates how a simple idea can have a big impact when done right. Additionally, the video comes across as bold and confident. Even now, it remains one of the most talked-about visuals in Latin pop over recent years.
If you haven’t watched it yet, you’re missing out. And if you have? It’s worth watching again.
Watch the “Envolver” Music Video
👉 Watch on YouTube
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