Anitta’s “Boys Don’t Cry” music video is hands down one of her most striking releases yet. With its bold mix of gothic and punk visuals, movie-inspired scenes, and a message that flips the idea that boys don’t show emotion, this video grabs your attention from start to finish.
Anitta flips the tired idea that boys can’t show feelings by owning her power and calling out toxic relationships. You can feel it in the lyrics, but the video drives it home with every visual choice and dramatic scene.
It won “Clipe TVZ do Ano” at the 2022 Multishow Awards and got props for representing strong female energy.
Anitta took the coolest parts of cult classics — think Beetlejuice, Harry Potter, even The Fifth Element — and mashed them into one colorful, chaotic world. The whole aesthetic screams confidence and a little bit of rebellion, which totally fits the song’s mood.
It’s dramatic and cinematic, feels like she’s having the time of her life playing around with all these wild characters and scenes. It’s campy in the best way.
Boys Don’t Cry feels like a turning point for Anitta. After years dominating the Latin and Brazilian music scenes, this video and song mark her full-on leap into global pop stardom.
One of the biggest highlights was when Anitta performed “Boys Don’t Cry” live with Miley Cyrus at Lollapalooza Brasil in 2022. Two pop icons on the same stage, both known for doing whatever they want, just vibing and owning the moment.
Miley didn’t even sing on the track officially, but the chemistry they had on stage made it feel like a legit remix.
The music video, directed by Anitta herself alongside Christian Breslauer, it’s chaotic in the best way possible. Every scene feels like it came straight out of a cult classic — there’s a funeral, a zombie attack, a runaway bride, and even a dramatic car explosion. The production was handled by Lucky Bastards, with editing by Cal Laird.
Beyond the catchy beat and stunning visuals, Boys Don’t Cry has become an important anthem within LGBTQ+ communities. It made it onto several lists highlighting powerful LGBTQ+ pop anthems.
The title might say “boys don’t cry,” but the whole point is: maybe they should. The singer turns the song into this theatrical power trip. Fully in control, that’s peak Anitta.
Watch it now:
Leave a Reply