Inside Anitta’s World Cup Music Moment and FIFA’s Global Strategy

For years, FIFA has treated music almost like an extension of the tournament itself, understanding that the World Cup is not simply about football matches but about spectacle, emotion, culture, identity, and the feeling that the entire planet is experiencing the same moment together, and because of that the artists chosen to represent these tournaments usually become part of history forever. Songs connected to the World Cup tend to live for decades because fans associate them with unforgettable goals, celebrations, dramatic eliminations, and memories shared with millions of people around the world, which explains why names like Shakira, Ricky Martin, Jennifer Lopez and Pitbull became permanently linked to the tournament across different generations.

Now, one of the biggest Brazilian artists in modern music is entering that conversation in a stronger way than ever, with Anitta becoming increasingly involved in FIFA’s global musical universe at a time when the organization is trying to make the 2026 World Cup feel bigger, younger, and more connected to pop culture than any previous edition.

The 2026 World Cup itself is already being designed as an entertainment spectacle unlike anything FIFA has attempted before. The tournament will be hosted across the United States, Canada, and Mexico, becoming one of the largest sporting events in history with an expanded format and enormous commercial ambitions. FIFA is clearly trying to borrow ideas from the Super Bowl model, investing heavily in celebrity appearances, halftime performances, music partnerships and entertainment experiences that go beyond football itself. Reports already revealed plans for a historic halftime show during the World Cup final, with names like Shakira, Madonna and BTS attached to the event, while opening ceremonies are expected to feature artists including Anitta, Lisa, Future and Katy Perry.

The song is called “Goals” and it’s a collaboration between Anitta, Lisa and Rema.

What makes the collaboration huge is the way FIFA basically built the song around three massive artists from three different continents. Anitta represents South America and Brazilian funk, Lisa brings the global K pop audience through BLACKPINK, and Rema arrives with the Afrobeats sound that has exploded worldwide over the last few years. FIFA and the artists themselves have been promoting the track with the phrase “Three continents. One sound” which is clearly the concept behind the record.

The first teaser already gave fans an idea of the direction of the song and people online immediately noticed how much Brazilian funk energy exists in the production. A lot of listeners pointed directly to Anitta’s influence because the beat carries that fast, percussive style she has spent years pushing internationally. At the same time, Lisa’s vocals and rap sections seem designed for stadium chants and viral moments, while Rema adds the melodic Afrobeats layer that gives the track a more global sound instead of feeling like a traditional football anthem.

One of the most important details about “Goals” is the involvement of Tropkillaz because they are not random producers brought in by FIFA. The Brazilian duo already worked with Anitta multiple times and also collaborated with Lisa before, which explains why the song reportedly feels much more cohesive than people expected from such a massive crossover. According to early reports, FIFA wanted a soundtrack that sounded modern and internet driven instead of copying the formula of older World Cup songs.

The announcement exploded online almost immediately because the collaboration itself feels surreal on paper. Fans from completely different music communities suddenly found themselves reacting to the same teaser. BLACKPINK fans were shocked to see Lisa on a Brazilian funk inspired World Cup song, while Latin pop audiences were excited about Anitta landing one of the biggest music opportunities of her career. Meanwhile, Afrobeats listeners saw it as another huge international step for Rema after the global success of “Calm Down.”

For Anitta specifically, “Goals” represents another enormous milestone in her international career because becoming part of FIFA’s World Cup soundtrack ecosystem puts her name alongside artists who became permanently associated with football culture, including Shakira, Ricky Martin and Pitbull. FIFA songs historically reach audiences far beyond normal music fandoms because they become attached to highlights, celebrations, viral clips and unforgettable tournament moments.

The timing also feels perfect for Anitta because she spent the last several years positioning herself as a truly international artist instead of only a Brazilian star. After “Envolver” became a global phenomenon and pushed her to the top of Spotify’s worldwide chart, her visibility outside Brazil changed completely. FIFA choosing her for a project like this shows how much her global profile has grown in recent years.

Lisa’s participation gives the song another massive advantage commercially because BLACKPINK’s fanbase is one of the most powerful online communities in the music industry. Even before release, snippets and teaser clips from “Goals” were already spreading across TikTok, X and Instagram fan pages, with many fans predicting the song could dominate social media during the tournament itself.

Rema’s inclusion might actually be one of the smartest parts of the collaboration because Afrobeats currently has incredible global momentum. FIFA clearly wanted the song to reflect modern streaming culture instead of sounding limited to one region or genre. Rema brings a smoother melodic style that balances the high energy production coming from Anitta and Lisa, making the track feel more worldwide rather than targeted at a single audience.

Another huge detail surrounding “Goals” is that the three artists are also expected to perform the song during the World Cup opening ceremony in Los Angeles. FIFA is reportedly planning massive entertainment spectacles across the United States, Canada and Mexico, and Anitta has already been confirmed among the major performers connected to the opening events.

What nobody can deny is how massive the exposure will be. The FIFA World Cup remains the biggest sporting event on the planet, and songs attached to it instantly receive worldwide visibility. For Anitta, this could become one of the defining international moments of her career because millions of casual viewers who may not normally follow Brazilian music will hear her voice attached to the tournament.

At the center of everything is the symbolism of the collaboration itself. A Brazilian superstar, a Thai K pop icon and a Nigerian Afrobeats phenomenon joining forces for the biggest football tournament in the world feels exactly like the kind of global crossover FIFA wants representing the modern World Cup era.