Under the warm lights of Rio de Janeiro’s Museum of Tomorrow, one of Brazil’s biggest stars is preparing to take the global stage once again. Anitta, who has long transcended the borders of Brazilian pop to become a worldwide phenomenon, will perform at the 2025 edition of The Earthshot Prize, an event created by Prince William to honor innovative solutions for the planet’s environmental challenges. The ceremony will take place on November 5 and marks the first time that the prestigious event is hosted in Latin America. For Anitta, it represents another chapter in her continuous journey of evolution, where her artistry and influence now intersect with one of the world’s most important causes.
The Earthshot Prize was launched in 2020 by Prince William and The Royal Foundation with the goal of finding and supporting the most promising ideas to repair and protect the planet. Each year, five winners are selected, each receiving one million pounds to expand their initiatives. Until now, the event had been hosted in London, Boston, and Singapore. This time, the choice of Rio de Janeiro carries symbolic weight. Brazil’s biodiversity, the Amazon rainforest, and its position in the global climate debate make it a natural stage for the prize’s message. The Museum of Tomorrow, an architectural masterpiece that looks toward sustainable innovation, will set the perfect scene for a night blending science, art, and culture.
For Anitta, performing at such an event is not just a musical engagement. It is a recognition of her international influence and her ability to represent Brazilian culture in front of the world. Alongside her, global stars like Shawn Mendes, Gilberto Gil, Seu Jorge, and Kylie Minogue will share the stage. The evening will be hosted by Luciano Huck, one of Brazil’s most popular television figures, with the presence of Prince William and several global environmental leaders. Yet, within this constellation of names, Anitta stands out not only as one of the biggest musical acts but as a cultural symbol whose presence tells a larger story about Brazil’s global identity.
Over the past decade, Anitta has built a career defined by reinvention and ambition. From the funk-inspired rhythms of her early hits in Rio’s favelas to her crossover success in the United States and Europe, she has consistently proven her ability to navigate different worlds. Her performances are known for their confidence and theatricality, blending sensuality, rhythm, and precision. Bringing that same energy to The Earthshot Prize positions her at the intersection of entertainment and global consciousness, a space once reserved for artists who manage to embody the pulse of their nation while speaking to the world.
Anitta has increasingly used her platform to address social issues, from women’s rights to political awareness. Her participation in this event adds another dimension to her public image. It signals that her influence extends beyond music and popular culture, reaching into the spaces where culture meets global dialogue. In a world where celebrities are often expected to stand for more than just their art, Anitta’s performance at The Earthshot Prize is a reminder that representation itself can be a form of activism. For millions of Brazilians watching, seeing a local artist share the stage with international figures in an event hosted by British royalty reinforces the idea that Brazil’s voice matters in global conversations about the future.
In the days leading up to the event, international outlets like Reuters, People, and Town & Country highlighted the diversity of the guest list. Matthew McConaughey, Kylie Minogue, and other international figures were confirmed, but the inclusion of Brazilian artists gave the ceremony a distinctive cultural tone. Gilberto Gil, who has been a cultural minister and an environmental advocate for decades, represents Brazil’s musical heritage and commitment to sustainability. Anitta, on the other hand, represents its modern pulse, a bridge between tradition and the global mainstream. The two names on the same lineup tell a story of Brazil’s artistic evolution and the strength of its cultural exports.
Anitta’s involvement brings cultural and emotional resonance to that mission. Music has the power to transcend political borders, and Anitta’s voice carries the energy of a country known for its rhythm and resilience. While no details have been released about which song she will perform, the anticipation is already high. Brazilian outlets like O Globo, Alô Alô Bahia, and Billboard Brasil have noted that her performance is expected to be one of the most talked-about moments of the evening. Given her track record of commanding global attention — from the 2022 Coachella stage to international collaborations with artists like Madonna and Missy Elliott — it would not be surprising if she delivers a show that captures both the vibrancy of Brazil and the solemnity of the event’s message.
The Earthshot Prize 2025 will be broadcast in Brazil through Multishow and Globoplay, ensuring that millions of viewers can witness the ceremony live. Highlights will also air on TV Globo later in the night, amplifying the event’s reach across Latin America. For Anitta’s fans, this is not just another televised performance but a moment of national pride. Her image standing beside global icons, under the presence of Prince William, reinforces her role as a representative of Brazilian excellence on the world stage.
Beyond the glamour and prestige, this appearance could mark a shift in how Anitta continues to shape her global narrative. Over the years, she has shown a keen understanding of branding and timing, using each public appearance to expand her identity. By aligning with an event that focuses on environmental progress, she positions herself alongside artists and leaders who are shaping cultural change through purpose. It places her in a different league, not just as a performer but as a figure capable of influencing conversations that extend beyond the entertainment industry.
For Rio de Janeiro, hosting the event is also a major achievement. The Museum of Tomorrow was built as a symbol of sustainable architecture and forward-thinking design. Its selection as the venue reinforces Brazil’s capacity to host world-class events that combine culture and innovation. The presence of artists like Anitta ensures that the local essence of the city is felt throughout the ceremony, blending international glamour with Brazilian authenticity. The rhythm of Rio, its colors and its people, will inevitably shape the tone of the evening.
In recent years, Anitta has become increasingly vocal about her role as a Brazilian artist in the global entertainment industry. She often speaks about the challenges of being understood beyond language barriers and the effort it takes to keep Brazilian culture at the center of her work while appealing to global audiences. Her performance at The Earthshot Prize is an extension of that mission. It is an opportunity to show that Brazilian pop culture can coexist with discussions about science, policy, and innovation. In many ways, she embodies the event’s core idea: finding solutions that combine creativity and purpose.
As the world turns its attention to Rio on November 5, Anitta’s name will once again headline international coverage. Whether through her performance, her presence on the red carpet, or her interactions with other global figures, she will remind audiences that music remains one of the most powerful tools of connection.
If The Earthshot Prize is about envisioning a better tomorrow, then Anitta’s presence makes that vision more vivid, more emotional, and unmistakably Brazilian. Her energy, ambition, and cultural pride make her the perfect artist to represent a country that has always danced between challenge and hope. In a world searching for solutions, sometimes the most powerful message comes not from a speech but from a song — and Anitta, once again, will make sure the world listens.
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